Hi, I'm Qudama Rafiq

A designer who builds brands and websites that feel confident, modern, and carefully crafted. I love working with clear visual strategy and clean typography, shaping them into identities that look intentional and stay memorable.

My story as a designer is shaped by real-world experience. Growing up with challenges taught me resilience, precision, and the importance of telling stories that matter. Those lessons guide the way I listen to people, understand their goals, and turn their ideas into visuals that feel honest and human. I carry that perspective into every project, helping startups, organizations, and mission driven teams communicate with clarity, empathy, and purpose.

I handle full design journeys from the first spark of a logo to complete brand systems, user interfaces, interaction design, and full website builds. I care about accessibility, scalability, and strong performance at every step. I document everything clearly so teams can work smoothly, and I use AI tools where they genuinely improve the craft without losing the soul of the design. It helps teams ship stronger brands and more dependable digital products.

In my portfolio you'll find selected projects, case studies, and explorations that show how I work and think. If you want to dive into brand strategy breakdowns, UI and UX flows, or recent website launches, feel free to explore the portfolio or reach out to me on social.

If you're building a brand or planning a website and want a design partner who brings strategy, craft, and technical execution together, I'd be happy to collaborate. I work with founders, product teams, and agencies around the world, and I'm always open to thoughtful and meaningful projects.