E-Commerce Website Redesign
Complete UI/UX redesign of an online fashion store, improving conversion rates and user experience.
# E-Commerce Website Redesign A complete redesign of StyleHub Fashion's online store, focusing on improving user experience and increasing conversion rates. ## Challenge The existing website had a high bounce rate and low conversion. Users found navigation confusing and the checkout process too complex. ## Solution - Simplified navigation structure - Streamlined checkout process - Enhanced product photography - Mobile-first responsive design - Improved search and filtering ## Key Features - One-click checkout - Wishlist functionality - Size guide integration - Live chat support - Personalized recommendations ## Impact - 45% increase in conversion rate - 60% reduction in cart abandonment - 80% improvement in mobile sales - 4.8/5 customer satisfaction rating
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